Field of business and accounting Essay Example | Topics and Well Written Essays - 750 words

Field of business and accounting - Essay Example Even presently, I will not pay for any product that I consider unnecessary although those products are the popular items amongst youngsters. My friends always persuade me to buy an Ipod, but this item for me is considered an unnecessary purchase because I will not use it that often; I can play music whenever I want to, such as at home and in car. Gradually, I have developed an interest of trade and hence saving money. For me, learning is a process of attaining knowledge, value and skill; not only through study but also through working experience. As a result, when I started to see that I had an interest in the business field that was the time when I decided to work for my uncle’s company for a few months before I thought of pursuing my career in the United States. Although I worked as  the receptionist there, I learned that in order to accomplish a job, the same required diverse skills as well as knowledge from different individuals and more than that communication forms up as an important skill in the field of business nonetheless. In the year 2005, I started working in my father’s company as an accounting assistant. My job was to make a simple statement of different accounts, create wire and transfer money to those companies that we dealt with because I was one of the authorities in my fathers company. Other than that, I started to learn how to use information systems to track financial performance. Since working as an accountant assistant consumes a lot of time.

Love Case Study Example | Topics and Well Written Essays - 1000 words

Love - Case Study Example Horstman’s Law of Project Management† this may not be as difficult as it seems since â€Å".Tools and accessibility are better today than they’ve ever been.† The next issue to consider is regarding the cost of RIFD. According to the 4th paragraph of the 2nd page, the library has about 2,170,471 resources and Mr. Sidkoro must consider the cost of implementing and installing RIFD on all of those resources. That amount of cost would be quite an investment to the library due to the sheer amount of their resources. It is best planned on how they are to plot out the purchasing or implementation. The next issue to consider is regarding how they are to implement the RIFD initiative going further. Being that many of their resources are being borrowed in a daily basis. They must have a solid plan on how they are to include all of their resources in the implementation. This must be well planned in order to cover the vast amount of resources they have, also considering that not all of them are present at a given time. All of their plans must be scheduled, and these schedules must be followed religiously as, according to the podcast above, â€Å"The consequences of a missed deadline are – can in some cases be –

New Head And Shoulders Olive Oil Extracts Product

New Head And Shoulders Olive Oil Extracts Product Head Shoulders (HS) is one of the most renowned brands of Proctor Gamble (PG). Launched first in 1961, it is now in the PG list of hot selling brands with a sale of over USD 1 Billion (Wikipedia, 2010). HS today sells 13 different products ranging from Classic Clean to Intensive Care (HS, 2010). Core line being dandruff protection, HS products are being prepared on sub-themes like hair and scalp type or even flavouring (e.g. menthol or citrus). A renowned survey (Ecologist, 2010) reveals that dandruff shampoos like HS are made with detergents to which anti-flaking agents are added. Zinc pyrithizone contained in Head Shoulders can cause be irritating skin. It has also been agreed the use of oil extracts could help relieve this irritation. With rather un-referenced myths about dandruff shampoos like HS stripping off hair colour rather quickly leaving them greyed prematurely in young ages. Olive oil has been used as a remedy in hair and skin treatments for centuries. Its constant application to hair is described as a guarantee of long lasting hair (eHow, 2010) in Asian European remedies. Hence a new unique HS product (i.e. New HS with Olive Oil Extracts) could give a very classic mix of anti-dandruff features with extra hair treatment through olive oil extracts. As this product is an extension of the HS product-line, it would not be feasible to simply state the damages of an anti-dandruff shampoo for promoting this new product. Although a very fair advertising statement could have been the one identifying the damages of the anti-dandruff shampoo and benefits of olive oil extract, it could have backfired in a sense that it would have undermined all the previous marketing efforts that were undertaken to promote other 13 HS currently running products. It could hurt the brand itself if the advertising for promotion of this product is not carefully done. It should be made sure that the advertising theme conforms to the organization objectives and missions and does not undermine the efforts previously made to promote the currently cash-cow or star products. 2 4Ps in Perspective of New HS Olive Oil Extracts Marketing decision or more specifically the Marketing Mix can be categorized in the four classes i.e. Product decisions, Price Decisions, Place (i.e. Distribution) decisions and Promotion (or Advertisement) Decisions. 2.1 Product Decisions The first category of decisions of the marketing manger is to control different perspectives of its newly manufactured product. Name of the product or brand is the far more important thing in marketing. In case of brands, the name should conform to the organization mission and objective statements while in case of newly introduced products, this name should conform to its brand. HS with Olive Oil Extracts being a product extension of HS conforms to the main brand i.e. HS. 2.1.1 Functionality Product extension pertains to introduction of a product in a similar category while brand extension is the extension of the brand to a totally different category. 13 products of HS are a classic example of product extension within a brand while Virgin is a good example of brand extension as it has many shares in distinct communication media categories. HS conforms to the functionality aspect of product/brand decision. Introduced HS as per the basic functionality of the brand remains an anti-dandruff product with same anti-flaking agents as in other 13 HS products. However, it comes with additional benefits of olive oil for improved hair. 2.1.2 Quality and safety Quality and safety are two other aspects on which matter when the decision about a introducing a product is being made. New HS is to conform to same quality and safety standards as guaranteed in PG products. 2.1.3 Styling and packaging Brands are the social mirror of company. It took Gold star years to get known by L.G. once they decided to change the brand name in 1995 (LG, 2010). Trademarks are erected into minds of people and hence, to benefit from the reputation of a brand, it is vital to conform to the same styling standards. New HS will has standard HS styling with word Head Shoulders prominent on the pack. HS is known to change packaging styles frequently. Very current style for packaging may be adopted. Another important aspect of the packaging of new HS is its availability in 50ml low price mini pack. Reason for introducing such packaging is to engage the clientele that may be reluctant to purchase HS otherwise. Customers in counties in Indo-China region have cost as one of the most important factor in terms of purchasing a product. This mini packaging would entice them to purchase this product. 2.1.4 Support Services Valuing customers through support and services has been one of the key characteristics of HS in general and PG in particular. HS gives value to their customers and provides them with nicest season deals. It is an innovative brands and never hesitates to experiment to provide its customers with variety of products. HS with Olive Oil Extracts becomes yet another innovative product which is a classic blend of herbal (i.e. olive oil) and are contemporary (i.e. anti-dandruff minerals) ingredients. 2.2 Price Decisions Another important component of 4Ps i.e. marketing mix is the price decisions before introduction of a product. 2.2.1 Pricing Strategy Around half of the world population lives in Indo-China region. The share their thought about traditional remedies for health and beauty. Anti-dandruff shampoos like HS have many local competitors offering traditional touch to their shampoo brands and hence being widely adopted. Although multinationals like HS are widely trusted and adopted, some facts (like intensive use of chemical ingredients in HS) and myths (like constant use of HS causes grey hair) give a reason to its competitors to make the people believe that their products (though much inferior in quality) are better than HS. Hence introduction of HS with Olive Oil Extracts would leave no reason for its critics and expected to sell like hot cakes. Local products sell at almost the same price as HS and hence skim pricing (Skimming, 2010) strategy could be adopted to earn financial benefits. Similarly in Europe, Far East and America, penetration-pricing policy (Pricing, 2010) could be adopted in order to attract new customers . 2.2.2 Seasonal Pricing Bundles HS is know by its enticing offers in terms of sales and discounts. Summer is targeted for its European launch and as the product is already been proposed to be sold on introductory low prices, it would not be feasible to offer bundles at this point in time. However after the introductory price offer is over, bundles offers could be targeted for the winter and charismas season. Reverse logistics (i.e. returned items from customer or stores) could be benefited from in terms of offering sales on returned products to clear out the stock seasonally. 2.2.3 Price Discrimination Although not directly, but the different standards of pricing for various geographic sale regions becomes a price discrimination phenomenon which HS with Olive Oil Extracts has adopted. 2.3 Distribution Decisions Logistics are one of the important factors in every business. Following decisions pertaining to distributions may decide the success of a newly introduced product. 2.3.1 Distribution Channels Market Coverage Distribution channels are called two-level when a manufacturer sells its products directly to the customers. It is a well-known practise in bakery and restaurant business. HS as a company is unable to sell its product directly to the customers and hence, up to five-level distribution channel could be adopted before the product finally reaches the customers. In terms of distribution strategies, exclusive strategy could not suit a FMCG like shampoo product and hence for new HS, exclusive strategy would not be feasible in Europe. In Asian markets however, multinationals like PG adopt exclusive strategies and sell the rights of distributions to promoting agencies. Companies like SmithKline Beecham and Reckitt Benckiser have also used this strategy successfully for year in South Asian countries. 2.3.2 Inventory Management and Warehousing It would be feasible for FMCG product like new HS wilt Olive Oil Extracts to be stored off the shore in countries where warehousing is inexpensive. European geographical region can be covered through warehousing in Africa while setting up warehousing in South Asia and Latin America could cover Asia and Americas respectively. 2.3.3 Transportation and Reverse Logistics Warehousing and logistics are two interconnected aspect of distribution decisions. Success of a marketing plan lies in logistics. Either forward or reverse, cost of logistics could play a pivotal role in success of a newly established product. Warehousing locations intelligently selected could effectively decrease the logistic costs. An ideal strategy for the new HS would be to ship it to its relevant warehouses based in various geographic areas suggested above. Subsequent shipments and logistics to the stores (and ultimately the customers) could then be proceeded with from those warehouses. HS ships their shampoo in large containers to 3rd world countries where they are locally packaged. This save the space and promotes the local packaging industries of relevant regions. The same strategy has remained a success story for many of such brands and would be adopted for this newly introduced product as well. In terms of reverse logistics, returned products could be managed locally throug h either resale or disposing-off or recycling where appropriate. 2.4 Promotion Decisions In todays information intensive world it is very hard to attract a potential customer without promotions and advertisements. Hence it becomes to come up with effective decisions about promotion of the product. As per (All Business, 2010) promotions decisions may compel a promoter to think over the following issues more thoroughly. Setting clear goals for promotion Setting a budget Seek out partnerships (Co-sponsors) Promotion decisions involve the following. 2.4.1 Promotion Advertising Strategy Promotion strategy can be Pull or Push (Pullpush, 2010). Pulling promotion policy is to advertise intensively to bring-about its consumer demand. It requires high amount of funding to promote the item through this strategy however, the benefit of this strategy is the direct interaction of company with its customers. On the other hand, a pulling strategy is to promote the product through companys sales force to wholesalers, from wholesalers to retailers and from retailers to the customers. An ideal example of such advertisement strategy is of IPhone 4 that was advertised more by the cell phone companies like O2 than Apple itself. Similarly Nokia also adopts the same strategy. For new HS with Olive Oil Extracts on the other hand would adopt mainly a push strategy in regions like South Asia where customer decisions are influenced by the advertisement. This strategy would also be successful in Europe and Americas however, high street retailers like Boots, Superdrug and Tesco etc. could a lso be used for pulling strategy. 2.4.2 Personal Selling Customers may not access the high street retailers in many cases and hence it may also be good strategy to sell the product through personal selling that may involve door-to-door selling or selling to the local grocery store. Former is widely adopted in South Asian countries. This strategy would again adopt five-layer distribution model where new HS will be sold to wholesalers, then to promoters and it subsequently reaches the customers though stores or sales representatives. Figure One:- Five-level Distribution Model for New HS Olive Oil Extracts 2.4.3 Sale Promotions Sales promotions could be eye catching and force a customer to buy out of time and even if he is not actually in need of that item. New HS is being introduced at a reduced short-time introductory price and is bound to attract clientele. Moreover HS packs are made available in 50 ml mini packs and every pack offers customers to fill an on-site survey about this new product to make the customers realize that HS always cares about the opinion of its respected customers. 2.4.4 Marketing Budget After running an intensive promotional campaign for the new HS on the electronic media, marketing budget of this product could be subsequently reduced through switching to print media at a later time. New HS will also benefit from PG trademark and joint advertisements would be run (for different kinds of PG products). Selling in mix--match (i.e. new HS in conjunction with other PG products) would also be considered. Doing so will not only decrease promotion costs but also increases the sales as the mix--match offers are more attractive than 2-for-1 offers within the same product line. It is notable that this mix--match strategy would be adopted in conjunction with promoters and wholesalers. Figure Two:- Promotion Model 3 Sample Advertisement for New HS Olive Oil Extracts Figure Three- Sample Advertising 4 SWOT Analysis of for HS Olive Oil Extracts 4.1 Strengths Itself being one of the well renowned brands. Working under the umbrella of Proctor Gamble Financial strength High quality customer loyalty Diversity in product lines Advanced logistics Approval of ISO and other standardizing bodies 4.2 Weaknesses Having low-price competitors Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) Less popular in rural areas (in terms of South Asian clientele) 4.3 Opportunities Organic revolution (more people want organic. Olive oil is organic component in New HS) Globalisation (Access to all markets) Population Increase in buying power of people Literacy of clients 4.4 Threats High competition Recession effecting purchasing power Religious cultural issues (Ban on multinational products) Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) 5 PESTEL Analysis for HS Olive Oil Extracts 5.1 Political Globalisation (Access to all markets) will enabled HS to target new potential markets Changes in government and its policies and political instability in rather volatile regions like South Asia that is one of the very attractive consumer markets for new HS. 5.2 Economic Recession and financial melt-down Increase in taxes (e.g. increase in VAT rate in the UK and imposition of a new VAT in Pakistan) Increase in fuel prices and thus increase in price of logistics HS conforms to various international standards and hence the production may incur higher cost. Thus the resulting product is costlier than its local low-quality competitors. Inflations and customers inability to purchase may also be a seriously addressable issue. 5.3 Social Having low-price competitors State sponsored ban on imported items Social boycott of multinational products (for instance in Muslim countries) Increased population means increased customers Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) Illiteracy and lack of technical understanding 5.4 Technological Rapid RD results in improved product and ingredients every day and hence there is always a risk of competitor acquiring that technology and gaining technological advantage. 5.5 Environmental Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) High competition Use of organic items (would give the HS with Olive Oil Extracts high acceptability) 5.6 Legal As HS in general and PG in particular have got many global certifications, no legal issue pertains to the introduction of New HS with Olive Oil Extract. 6 Porter 5 Force Analysis for new HS Olive Oil Extracts 6.1 Threat of Rivals New HS with a unique Olive Oil formula not only removes the dandruff but also nourishes hair with historically trusted olive oil extracts. So far this product give new HS an advantage over other but its rivals like Garnier, Boots, Pentene, LOreal, Elvive, Clinic and Nizoral may strike an oil-well and come up with a contemporary product in their brand-line that could snatch advantage back from HS. 6.2 Bargaining Power of Suppliers New HS is a blend of contemporary anti-dandruff chemical agents and olive oil. As the prices of essential chemicals are on a hike, suppliers consequently get more demanding in terms of asking more price for raw materials. Similarly, as the new ingredient i.e. olive oil is also required for new HS production, it will increase the HSs dependency on new suppliers. 6.3 Bargaining Power of Buyers With variety of anti-dandruff products available in market and lack of knowledge of people about uniqueness of the new HS it is quite possible that buyers switch to rather cheaper low quality products as per their preferences. 6.4 Threat of Substitutes Olive oil is separately available widely in the market so the customers could prefer using hair oil separately and later washing their hair with HS classic to be dandruff free. Although the process becomes cumbersome however this could act as a substitute for the New HS. 6.5 Threat of New Entrants With HS established as one of the most renowned brands, new entrants might not effect already established HS products. Skin and hair products are the ones with which customers usually do not afford to take risk. And hence a new entrant introducing such a product may not get successful at ones. In countries where people value cost than quality, new entrants with low prices (though low-quality) product may gain competitive advantage over new HS. Part 3 Individual Critical Reflection on Learning Outcomes 7 Company Valuing Customers Proctor and Gamble is one of the most renowned fortune 500 companies of the United States (Wikipedia, 2010). The company is known for its advertising campaigns and customer satisfaction. One of the reason for its success is its high standards of value offered to the customers. Head Shoulders is one of its successful star brands that earns her revenues of over 1.7 billion USD a year. Company offers value to the customers through following. 7.1 Sales and Seasonal Offers by HS End of every season, the company offers various kinds of sales and discount offers to the customers. These offer normally cover various product lines covered under the brand. These sales though mainly target at generation of revenues, one of the aspects of also is to enable low-income customers to purchase these HS products. HS comes regularly with exciting 2-for-1 and mix-n-match offers for its products. 7.2 Availability One of the imperative qualities of HS is its availability. Certain percentage of customers may not be able to visit high street stores so the key quality of FMCG like shampoo is its availability at local and small stores. Although it is much easier and cost effective in terms of logistics to provide the product at major stores, HS ensures that its products are available at the local stores on the very same prices or even cheaper than high street ones. Such distribution strategy makes a long logistics chain and benefits HS less in terms of earnings but in terms of customer care it is an effective move. 7.3 Surveys Occasional online surveys on customer satisfaction are also one of the key attributes of HS in terms of customer care. These surveys incur cost to HS but it earns them in reward the customer satisfaction. The surveys are an important mean of knowing about the desirable improvement about the product and also collecting ideas about future products. 7.4 Research Development RD could be interpreted in two ways. One in terms of gaining and maintaining competitive advantage over rivals while more importantly in terms of maintaining customer trust and loyalty. A product without active RD may go stagnant and in-turn compel the customer to switch to a new brand. Not in terms of updating products through technology, there is a strong need for a brand to regularly get innovative products introduced. 7.5 On-site Hair Wash The on-site hair was strategy was introduced by HS in Pakistan where an HS van would visit the public spots and offer them free hair wash. It was then broadcasted as their advertisement campaign. This strategy has made many HS customers feel that HS gives them value by considering them real actors and letting them rather realistically act in its commercials. 7.6 Help Line Customer help-line had been made available in Pakistan for a very long time to help the customers decide the better product as per their hair types. People have benefited from the suggestions and guidelines provided by HS professionals. 8 Contribution of Proposed Advertising Strategy in Valuing Customers 8.1 10% Introductory Discount 10% introductory discount to the customer is yet again an effort that conforms to the companys customer care policy. This strategy will also let the customers switch to the new product easy. 8.2 Customer Survey As a part of advertisement, customers will be invited to fill-in a short survey on this innovative product. It will not only realize customers that their views are valued in HS but would also pave a way for new innovative products in future. 8.3 Innovation This product which itself is an innovation is also to give value to customers who are loyal to the brand. Customers may not switch the product even if it does not suit them just because they do not trust other brands. This innovation would bring confidence and pride in loyal customers. 8.4 Mini Packs To facilitate a large number of rather low-income customers, 50 ml mini packs of new HS with Olive Oil Extracts is being introduced. With the different sorts of large packaging available already this attempt would encourage more customers to buy. It again conforms to the policy of HS to provide products affordable to everyone. 9 Critical Reflection Achievements of Three Learning Outcomes 9.1 Analyzing Elements of Marketing Mix Marketing Mix can be considered as one of the most dynamic legacy marketing model. With main emphasis on 4Ps i.e. Product, Price, Place Promotion this model offers an insight into many marketing concepts. It would not be wrong to state that if followed in its true spirit, it could result in very workable marketing plan. Product part of the marketing mix covers the dynamics of product or service. It ranges from product name to all its specifications. It covers various aspects of a product from its launch till the point its set for disposing off. In other words product related decisions are taken care of in this phases. Next decision phase in marketing mix is the price decision phase. In most of the cases, price setting plays a pivotal role in initial success during launch of a product. It surrounds products initial pricing and offers associated to the product at its launch. Another important component of the 4P model is Place or distribution. Logistics are important both in terms of decreased product costs and timely delivery to the customers nearest stores. Effectiveness of this phase may results in improved pricing for customers and increased savings to the company. Promotions being the final part of marketing mix are the core of the particularly initial launch of the product. Promotions keep the product live in the eyes of consumers and is also a vital component in attracting new customers. Critical View: Although the marketing mix forms the basic structure of a marketing plan, it has some inherent shortcomings that have raised the need to launch more progressive models. One of them is 5Ps model that iterates the need of more desirable distributions like process, people and packaging etc. Subsequent models like porter 5 force model takes into account the environment in which the product is being launched. To win a competitive advantage, it is important to know the competitors or expected competitors and hence this model describes such characteristics pertaining to the environment. SWOT and TOWS matrices are the ways to analyze the self capabilities of a company. It then could be used to compare it against rivals. Similarly PEST and PESTEL analysis help assess the environment in which the product being launched. Although its limitations are there, Marketing Mix can still be categorized as one to the simplest models around. Many models have been organized around this model and it give a very descriptive flow of events that are considered imperative in a marketing plan. 9.2 Critical Appreciation of Marketing Research Techniques Surveys are one of the effective ways to gather data about a persons opining on a topic without physically interviewing him. Critically, surveys intend to concise a whole scene into few questions that require a high skill that everybody may not have. Minor error on surveyors part may spoil all the effort. Another shortcoming of surveys is the understanding level of the audience. It may be possible that the question may not be understood properly. Surveys normally ask for very few choices of answers and hence the person who is being surveyed may not respond in appropriate way. Personal Interviews is another way of market research that is widely used around. One of the shortcomings of the interviews again is the precise nature of questions to be asked and hence requires high skills of the interviewer to prepare the questionnaire. Timing constraints on interview are also an important factor. Limited time may leave questions unasked. Getting time from CEO level administration for interviews may also prove difficult. Observations let study the environment briefly. One of the shortcomings of such techniques is that the observer may take a wrong opinion about the things. Moreover ethically most of the people do not like being observed. Field Trials is another technique in which product is picked in a selected market to gather customer response. One of the shortcomings of such approach is that if the product fails, it could spoil the product name forever. Similarly competitors may acquire that product to develop their version of the same product and hence RS goes wasted. Focus Groups is another technique for marketing research. Focus groups provide subjective data. One of the problems in the focus groups is the biasness on certain issues that may spoil the outcomes from this activity. 9.3 Use of Marketing Terminology Concepts Marketing is a very diverse field with many intermingling theories and concepts. Where behaviour related theories of reasoned action are covered in consumer behaviour, they are also studies in Porters 5 Force model under Buying Power. Similarly theories like PEST analysis give economics of marketing the Pricing part of Marketing Mix also discusses pricing. In Porters Five Force model logistics are also covered while in Place phase of 4P model, the inbound and outbound logistics are discussed. Social issues under PEST analysis are closely connected with Threats and Opportunities section of SWOT analysis. Many threats are discusses in Porters 5 Force Model while the same could be discussed under Threats phase of SWOT analysis. Hence identifying the boundaries may prove difficult however these model still individually attempt to cover as many as possible aspects of marketing plan. 10 Module Learning Related Questions Expectation at the Start of Module:- One of the basic expecting at the start of this module was to be enabled to develop an appropriate business plan developed for an organization of my choice. The aim was to understand the basis issues and important aspect of a marketing mangers job. And to understand the meanings of marketing strategy and what aspects of the business environment are required to be looked at for devising a successful strategy. To understand the role of various models of marketing that could help device a strategy. Experience Brought to Module:- I had studied many to the theories before but was not aware to device a business plan from the concepts that I had in my knowledge. I possessed a grip on theoretical aspect of many models but practicality was lacking. Experience Used to Achieve the Learning Outcomes:- Having knowledge of theories, it was easy for me to cope with the practicality that was the main focus of this module. I wasted no effort to remind these theories by heart as they were already in my mind. What I focused was the application of these concepts. Taking an organization and applying them to it. Through a repeated practise of case-study solving, I am capable of devising a rather appropriate strategy for my organization. Views on the Process:- It was a step-by-step learning process. Like mentioned before, the aspect of practicality was there in the learning. I had revised my concepts. Learned new things like 4P models and learned how they are interconnected. Later I took various case studies during the course and applied my knowledge onto them to see what organization used what strategy. Prior Knowledge:- The understanding of the basic marketing terminologies, concepts and theories was required to go smoothly. As the study under the module was focused on the business process and it even started up with the case studies hence it was pivotal to know them all. How I am Likely to change:- This process helped me learn develop business plans for the organizations. It has also helped me assess myself through repeated rounds of class discussions on the basic concepts and business case studies of various natures. It has also helped me on understanding the my future job where I may be required to device a strategy for my future employer. My Feelings undergoing the Process:- It was nice to learn and even nicer to experience a switch in my approach from a theoretical approach to a purely business oriented practical approach. Questions on the Learning Outcomes:- Typically I was all clear about the concepts and theories. I found however during devising the business plan and studying other case studies during the class sessions that that many theories are interrelated. I also understood that the one of the basic models is the Marketing Mix model from which, the other contemporary models are based on. Efforts would be made further clarify myself on the 4Ps and its extensions. Studies would be continued in individual resources to see how the models like Marketing Mix have been replaced by contemporary models. 11 Conclusion Part 1 of this work was a situation analys

The tragical history of Doctor Faustus Essay -- English Literature

The tragical history of Doctor Faustus, which followed in the wake of Tamburlaine, is acclaimed by all as Marlowe's best play in which the leaven of fertile poetry and fearless imagination works wonders. Introduction: The tragical history of 'Doctor Faustus', which followed in the wake of 'Tamburlaine', is acclaimed by all as Marlowe's best play in which the leaven of fertile poetry and fearless imagination works wonders. The idea of a passionate struggle to reach beyond the grasp of ordinary mortals as its theme Marlowe takes this old story of the medieval magician who sells his soul to the Devil for twenty four years of pleasure and the gift of all knowledge and gives it a significance as in to that of such world old myths as Eve's eating the apple and Prometheus' defiance of Gods. Hence, making the Faustus legend a symbol of humanity's splendid struggle to reach the stars, as well as a tragedy of infinite aspiration ending in agony and remorse. Inspite of the critics and scholars being one in their opinion to recognize Christopher Marlowe's 'Doctor Faustus' as one of the masterpieces of British drama there cannot be any denying the fact that the most glaring weakness of 'Doctor Faustus' lies in the lack of a well knit or an organic plot. Aristotle's definition of Tragedy: According to Aristotle 'Tragedy' in the real sense is an imitation of an action that is complete, and whole, and of a certain magnitude; The beginning, called by modern critics the incentive moment, must start the cause-and-effect chain but not be dependent on anything outside the compass of the play meaning that its causes are downplayed but its effects are stressed. The middle, or climax, must be caused by earlier incid... ...d are laid bare. Conclusion: Hence the fact remains that 'Doctor Faustus' is unquestionably a masterpiece by Christopher Marlowe and one of the greatest and the most powerful tragedy to be written before Shakespeare inspite of its flaws and limitations. But at the same time it is also clear that though the beginning of the play just like the end has been perfectly executed but the middle portion is weak and does not serve its purpose. As Levin puts it: "The structural weakness of the plot however corresponds to the anti-climax of the parable; it lays bare the gaps between the bright hopes of the initial scene and the abysmal consequences of the last". Therefore, the statement that Doctor Faustus has a beginning and an end but no middle can be accepted to some extent as the middle portion though existing is not relevant to the development of the play.

Research report

Group has evolved as important Bloc in the world. As the BRICKS nations have distinguished from other emerging markets by their economic and demographic potential to rank among the world's largest and most influential economies in the 21 SST Century. China and India are the major contributors of the growth not only in the BRICKS group but also In the World. Over the past two decades the trend has been clearly suggesting the rise of the two countries as growth engines.Throughout the article we will try and understand the major factors that undistributed to the growth of the China In comparison to BRIM nations. And also we will analyses the current challenges ahead for both China. Whether China will be able to hold up this momentum In future Is most difficult question to be answered. Even though many World organizations are ranking China as the leading Economic power of world and India among top 3 most developed nations of the world by 2050. GAP of the BRICKS nations is on the rise whe n looked over the past two decades clearly suggests that the GAP growth in absolute terms is on the rise.The chart below has en generated by converting the local Currencies in to Current US Dollars. (Ignoring the Currency changes for easy comparison) GAP Growth rate of China has been on the top throughout the two decades and it has sustained the growth consistently. Let us look at the Factors responsible for the Growth of China Beginning with China the main Factors responsible for the China's Growth are High Productivity of Labor and 2. Investments of both by the Government and Private Sector.The export and manufacturing sectors are key drivers of China's economy. The Workforce of china has been very productive and according to Study done by one f reputed Management Institute it was that China's Labor force was 18% more productive than American labor force. It was also found that there Is still more scope for Improvement in Productivity for Chinese Labor. With Productive labor and n ew skills being imparted by the large number of Universities, more number of people are to Join the current Labor market with advanced skills.There Is more likely chance that the labor will be available at optimum price levels as gone are the days as China was considered for cheap manpower. Investments and the Total savings to GAP of Chinese are highest In the BRIM nations. They are at record levels of around 48%, one of the highest among the world. With this amount of Savings going In to the Investments Is a very good plus to a nation, which Is making China an Investment driven economy.There Is a significant role of Investments in China's economic growth story as foreign Direct Investments started Infrastructure which again helped to raise their output levels further. Over the last decade Chinese Government budget is in the surplus except in 2009, when Chinese government had to provide for Stimulus as western world was in grip of Financial Crisis. The Surplus of Chinese Government budget is helping them to procure advanced Technology, oil assets in African Continent and Sovereign funds.Again China tops the BRICKS nations in growth of Exports. China has transformed itself in to manufacturing hub of the world. Its global export share has skyrocketed from just 1. 9 per cent in 1990 to 11. 5 per cent now, finally reaching parity with its global GAP share. Recent slump in Chinese exports can be seen in chart which is attributed to the weak demand in both US and European countries which are China's major export markets. Weak demand in the western countries is due to slow down of the economies due to recent financial crisis.This can be a temporary trend as once US and European Economies pick up there will be greater demand for Chinese exports. China has maintained competitive edge over the world with its large cheap labor force which was productive, cheap raw materials, low power costs with sophisticated Infrastructure and Technology. But few Analysts predict Chines e competitiveness is no longer due to 1. Rising labor wages, owing to a stunning 66-per-cent increase in wages since 2008. 2. China has kept the Credit rates very low helping easy debt financing for manufacturers and exporters.With rising inflation and bad loans crept in to the system, Chinese government has to act swiftly to clean financial sector. This may have an adverse effect in near term. Conclusion: Though facing with near term challenges China is well poised to take on the challenges in a better way and Chinese growth story will remain intact. Till now China's growth was supported by Exports. Now China transformed itself in to a Factory of the world with large number of workforce adding to already workforce.As per estimates these working class will have 40% of china's population as Middle Class by 2020. This middle class with raising aspirations and spending will spur the demand. In near term China will see a lot of Domestic demand spurred by consumption of this middle class . Till recent times China's Economy which was spurred by Manufacturing and Exports sector will also have Consumption driven economy demanding services and goods. This will contain the current levels of the GAP growth rates. Hence I will definitely buy in to the China's sustained growth story in long term.

The Hunters: Moonsong Chapter Twenty-Four

Giggling, Bonnie tripped on her way down the stairs, her foot coming right out of her high-heeled shoe. â€Å"Here you go, Cinderel a,† Zander said, picking up the shoe and kneeling in front of her. He helped slip her foot back into it, his fingers warm and steady against her instep. Bonnie gave a mock curtsy, muffling her laughter. â€Å"Thank you, m'lord,† she said flirtatiously. She felt fabulous, so sil y and happy. It was almost as if she was drunk, but she'd only had a few sips of beer. No, she was drunk. Drunk on Zander, on his kisses, his gentle hands, and his big blue eyes. She took his hand, and he smiled down at her, that long slow smile, and Bonnie just absolutely quivered. â€Å"Seems like the party's wrapping up,† she said, as they hit the first floor. It was real y getting late, almost two o'clock. There were only a few groups of hard-core partiers left: a bunch of frat boys by the keg, some theater-department girls dancing with great wide swoops of their arms, a couple sitting hand in hand at the bottom of the stairs in deep conversation. Meredith, Stefan, Samantha, and Matt had disappeared, and if Elena had ever shown up, she had left, too. Zander's friends had gone, or been kicked out. â€Å"Good-bye, good-bye,† Bonnie caroled to the few people who remained. She hadn't real y gotten a chance to talk to any of them, but they al looked perfectly nice. Maybe next time she went to a party, she'd stay longer and real y bond with people she hadn't met before. Look at al the new friends her friends had made on campus. Bonnie gave a special wave to a couple of people she'd seen Matt with lately – a shortish guy whose name she thought was Ethan and that girl with the dark curls and dimples. Not freshmen. She loved everyone tonight, but they deserved it most, because they had seen what a wonderful guy Matt was. They waved back at her, a little hesitantly, and the girl smiled, her dimples deepening. â€Å"They seem real y nice,† Bonnie told Zander, and he glanced back at them as he opened the door. â€Å"Hmmm,† he said noncommittal y, and the look in his eyes, just for a minute, made Bonnie shiver. â€Å"Aren't they?† she said nervously. Zander looked away from them, back toward her, and his warm bril iant smile spread across his face. Bonnie relaxed; the coldness she'd seen in Zander's eyes must have been just a trick of the light. â€Å"Of course they are, Bonnie,† he said. â€Å"I just got distracted for a sec.† He wrapped his arm around her shoulders, pul ing her close, and dropped a kiss on the top of her head. She sighed contentedly, cuddling up against his side. They walked together companionably for a while. â€Å"Look at the stars,† Bonnie said softly. The night was clear and the stars hung bright in the sky. â€Å"It's because it's starting to get colder at night that we can see them so Well.† Zander didn't answer, only made a hmming sound deep in his throat again, and Bonnie glanced up at him through her eyelashes. â€Å"Do you want to get breakfast with me in the morning?† she asked. â€Å"On Sundays, the cafeteria does make-your-own waffles, with lots of different toppings. Delicious.† Zander was staring off into the distance with that same half-listening expression he had the last time they walked across campus together. â€Å"Zander?† Bonnie asked cautiously, and he frowned down at her, biting his lip thoughtful y. â€Å"Sorry,† he said. He took his arm off of Bonnie's shoulders and backed away a few steps, smiling stiffly. His whole body was tense, as if he was about to take off running. â€Å"Zander?† she asked again, confused. â€Å"I forgot something,† Zander said, avoiding her eyes. â€Å"I have to go back to the party.† â€Å"Oh. I'l come with you,† Bonnie offered. â€Å"No, that's okay.† Zander was shifting from foot to foot, glancing over Bonnie's shoulders as if, suddenly, he'd rather be anywhere than with her. Abruptly, he surged forward and kissed her awkwardly, their teeth knocking together, and then he stepped backward and turned, walking in the other direction. His strides lengthened, and soon he was running away from her, disappearing into the night. Again. He didn't look back. Bonnie, suddenly alone, shivered and looked around, peering into the darkness on al sides. She had been so happy a minute ago, and now she felt cold and dismayed, as if she had been hit with a splash of freezing cold water. â€Å"You have got to be kidding me,† she said aloud. Elena was shaking so hard that Damon was afraid she might just shake herself apart. He wrapped his arms around her comfortingly, and she glanced up at him without real y seeming to see him, her eyes glassy. â€Å"Stefan†¦Ã¢â‚¬  she moaned softly, and Damon had to fight down a sharp stab of irritation. So Stefan was overreacting. What else was new? Damon was here, Damon was with her and supporting her, and Elena needed to realize that. He was tempted to grab Elena firmly by the chin and make her real y look at him. In the old days, he would have done just that. Hel , in the old days, he would have sent a blast of Power at Elena until she was docile in his hands, until she didn't even remember Stefan's name. His canines prickled longingly just thinking of it. Her blood was like wine. Not that expecting Elena to give in to his Power meekly had ever worked particularly Well, he admitted to himself, his mouth curling into a smile. But he wasn't like that anymore. And he didn't want her that way. He was trying so hard, although he hated to admit it even to himself, to be worthy of Elena. To be worthy of Stefan, even, if it came right down to it. It had been comforting to final y have his baby brother looking at him with something other than hatred and disgust. Well, that was over. The tentative truce, the beginnings of friendship, the brotherhood, whatever it had been between him and Stefan, was gone. â€Å"Come on, princess,† he murmured to Elena, helping her up the stairs toward her door. â€Å"Just a little farther.† He couldn't be sorry they kissed. She was so beautiful, so alive and vibrant in his arms. And she tasted so good. And he loved her, he did, as far as his hard heart was capable of it. His mouth curled again, and he could taste his own bitterness. Elena was never going to be his, was she? Even when Stefan turned his back on her, the self-righteous idiot, he was al she thought about. Damon's free hand, the one that wasn't cupping Elena's shoulder protectively, tightened into a fist. They'd reached Elena's room, and Damon fished in her purse for her keys, unlocking the door for her. â€Å"Damon,† she said, turning in the doorway to look him straight in the eyes for the first time since before Stefan caught them kissing. She looked pale stil , but resolute, her mouth a straight line. â€Å"Damon, it was a mistake.† Damon's heart dropped like a stone, but he held her gaze. â€Å"I know,† he said, his voice steady. â€Å"Everything wil work out in the end, princess, you'l see.† He forced his lips to turn up in a reassuring, supportive smile. The smile of a friend. Then Elena was gone, the door to her room shutting firmly behind her. Damon spun in his tracks, cursing, and kicked at the wal behind him. It cracked, and he kicked it again with a sour satisfaction at the feeling of the plaster splitting. There was a muted grumbling coming from behind the other doors on the floor, and Damon could hear footsteps approaching, someone coming to investigate the noise. If he had to deal with anyone now, he'd probably kil him. That wouldn't be a good idea, no matter how much he might enjoy it for the moment, not with Elena right here. Launching himself toward an open hal window, Damon smoothly transitioned to a crow in midair. It was a relief to stretch his wings, to pick up the rhythm of flying and feel the breeze against his feathers, lifting and supporting him. He flew through the window with a few strong beats of his wings and flung himself out into the night. Catching the wind, he soared recklessly high despite the darkness of the night. He needed the rush of the wind against his body, needed the distraction.