Visual Rhetoric Case Study Example | Topics and Well Written Essays - 2500 words

Visual Rhetoric - Case Study Example Visual rhetoric is the use of images in order to further an argument, and encompasses the analysis of the visual images and text as well as their arrangement on a page. (www.owl.english.purdue.edu). Through the nature and form of the visual images as well as the corresponding text that is used, the two images which are the subject of this essay, both convey differing, contradictory messages on the same issue of gun control. The first image is a black and white cartoon image. Editorial cartoons are communicative tools because the cartoonist makes use of visual symbols for the purpose of communicating with his or her audience. In order to be classified as a visual rhetoric, an artifact must possess three elements (a) it must be symbolic (b) it must involve human interaction and (c) it must be presented to an audience for the purpose of communicating. (Foss, 2004: 304). Both the images qualify as visual rhetoric because they are utilized to symbolically convey a message on gun control and both images involve human characters. The first image is entirely in black and white and utilizes black text on a white background which shows high contrast levels. Since this image is purely in black and white, it utilizes shading in order to heighten contrasts. Lines are clean and simple and the drawing creates the effects of light and shadow through strategic shading. The image utilizes approximate symmetry, whereby the figures are organized around the central fulcrum point on the street, with the family arranged on one side and the odd looking man on the other. The element of stunned surprise and shock of the family of four at the sight of the man with the gun is conveyed through the backward slanting lines that are used. The larger size of the odd looking man is counterbalanced by the varying sizes of the family. The picture maintains an overall balance with the houses and playground in the background appearing smaller, thereby conveying the impression of distance. The use of dots and shading on the gun toting individual highlights the impression of general scruffiness, while the clean faces of the family suggest their contrasting nature. The text size is proportionate to the other figures in the image, and has been capitalized in order to make it more distinct and readable in black against a white background. The focal point of the image is the family of six and the odd looking man, however the greater amount of space devoted to the gun toting character suggests the relative importance of this character as the focal point to the whole image. In the second image however, it is color rather than shading that provides elements of contrast. The figure in the image stands out in stark contrast to the pitch black border, which also forms the backdrop for the text. The use of white text on a black background is however, not ideal. This image is focused almost exclusively around the gun, especially by pushing it directly into the foreground and lighting the area around it. The background is notably stripped of any distracting elements and is a plain gray background. The picture has been taken in such a manner that it is designed to draw attention to the gun, which is the subject of the message. The man's hand that is holding the gun is disproportionately large as

Competition law Essay Example | Topics and Well Written Essays - 3750 words

Competition law - Essay Example Due to the influx of complaints that reaches the office of the European Court of Justice, a new accord was passed to devolve the function to the national competition authority and the national courts of each jurisdiction. The new process was formulated to ensure that more focus is given to each complaints and also to ensure that proper monitoring of the conduct of the companies within each jurisdiction is well managed. As it is there are three ways wherein monopolies or cartels can be broken. Through notification where the companies themselves will submit to the regime of the national competition authority the agreements it will enter into with a company within the same industry. The Notification process will certify and state the reason to the National Competition Commission on why the agreement is not in violation of the anti cartel law. The other process wherein attention to the existence of the cartel will be put to the fore is through the initiation of a complaint against the ca rtel or the companies that make up the cartels. It is normally lodged by consumers acting to preserve and protect its interest against acts by company considered as against public policy. The National Commission itself acting on its behalf and in congruence with its power may investigate and launch its inquiry as to the existence of the cartel. The process enunciated above at first instance can be considered as laudable due to the focused implementation of the law by the National Competition Authority of each jurisdiction. To illustrate: The notification process only provides a prima facie evidence that would make the companies involved in the agreement or alliance. This will pave the way for undocumented gentlemen’s agreement to be hatched in golf courses or similar fora. While more powers are given to the National Competition Authority to assess, rule and provide guidance to companies willing to submit itself to the regime of the NCA, the European Court of Justice have effe ctively reduced its clout over the TFEU. Legal backGround In 1952, the European Coal and Steel Community (ECSC) was created not only to boost economic growth in Europe in the aftermath of the Second World War but more importantly, to foster lasting peace. This treaty marked the beginning of the free movement of coal and steel and it guaranteed access to sources of production as well as the establishment of fair competition rules and price transparency. Under this Treaty, three cases were identified as hindrance to free trade and fair competition—agreements, concentrations and the abuse of dominant positions thus it explicitly provided that any agreement and undertaking could be nullified or an association could be disbanded if they would likely promote unfair competition or directly or indirectly prevent, restrict or distort free enterprise or fair competition. The European Economic Community (then known as EEC but now referred to as the EC Treaty) pursuant to the Treaties of Rome established the single or common European market on 1 January 1958. Under this Treaty, the free movement of people, goods and services were similarly conferred to achieve the envisioned economic development under the single or com